These instructions follow our Spanish-language Aviso de privacidad. If they differ, the Aviso de privacidad prevails.
Estas instrucciones siguen nuestro Aviso de privacidad; en caso de diferencia, prevalece el aviso en español.
You can ask us to delete your data at any time. Under Mexican law this is your right of cancellation (one of your ARCO rights). This page explains the difference between deleting your account and deleting your data, how to ask, what we delete, what we keep and why, and how long it takes. The party responsible for your data is PLUGO, S.A. de C.V., Mariano Escobedo 510, Int. 801, Col. Anzures, C.P. 11590, Alcaldía Miguel Hidalgo, Ciudad de México, México.
Deleting your account vs. deleting your data
- Delete your account in the app under Settings › Privacy (Ajustes › Privacidad). Your account is deactivated and all your sessions are closed. This does not by itself erase your data.
- Delete your data by sending us a cancellation request, as described below. You can do this with or without deleting your account first.
How to request deletion
Write to contact@plugo.lat from the email address of your Plugo account, with the subject "Derechos ARCO – cancelación" (or "Data deletion request"). Include your name, the data you want deleted (or "all my data") and a valid official ID. If you write from a different address, or on someone else's behalf, tell us which account you mean and include proof that you may act for it, so we can verify it before deleting anything.
What we delete
- Your Plugo account and profile, and your brand and business profile.
- The credentials for every advertising account or tool you connected, so our access to them ends.
- The data we copied from those accounts to analyze it: campaigns, ad sets and ad groups, ads, creatives, audiences, performance figures and search terms.
- The recommendations, strategies, documents and creatives Plugo generated for you, your conversations with your agents and what they remember, and the files you uploaded.
- Data about your own customers that you brought in through Shopify, Klaviyo or a file import.
What we do not delete, and why
Data in your own advertising accounts stays where it is. Plugo reads from accounts you own on Meta and Google; it does not write to them. Deleting your Plugo data removes our copy and our access, not anything inside your Meta or Google account. Those platforms have their own deletion processes.
We keep, blocked and only for as long as the law requires, the records we are legally obliged to retain, such as billing and tax records. They are not used for any other purpose and are deleted when that period ends.
How long it takes
We handle each request within the time limits set by Mexico's data protection law: we answer within 20 business days of receiving a complete request and, if it applies, carry out the deletion within the following 15 business days. Each period can be extended once for the same length when justified; if that happens, we will tell you why. If something is missing from your request, we will ask you for it.
If you are a customer of a business that uses Plugo
If a business that uses Plugo connected a tool holding your data (for example, its online store), that business is responsible for it and Plugo processes it on the business's instructions. The most direct route is to ask that business. You can also write to contact@plugo.lat and we will act on the copy we hold and let the business know.
Related
For what we collect and why, see our Aviso de privacidad (Spanish) and its English translation, the Privacy Policy.