At Plugo, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard the information you provide when interacting with our website and services.
This policy covers two different things. Sections 1 to 3 describe the information we collect from visitors to this website. Sections 4 to 8 describe the information the Plugo platform processes on behalf of customers who connect their advertising and messaging accounts to it. If you only visit this site, sections 4 to 8 do not apply to you.
1. Information We Collect
We may collect personal information such as your name, email address, company name, and phone number when you submit forms on our website or communicate with us. We may also collect non-personal information like browser type, device, and usage data for analytics purposes.
2. How We Use Your Information
We use your information to:
- Provide and improve our services.
- Respond to inquiries or demo requests.
- Send relevant updates, communications, or promotional materials (if you opt in).
- Analyze site performance and user experience.
3. Cookies and Tracking
We use cookies and similar technologies to enhance site performance, understand user behavior, and deliver a better browsing experience. You can disable cookies in your browser settings at any time.
4. Accounts You Connect to Plugo
The Plugo platform works by connecting to advertising and messaging accounts that you already own. When you authorize a connection, we store the access credentials that let Plugo read from — and, where you explicitly enable it, write to — that account on your behalf. We store these credentials to keep the connection working; we do not use them for any purpose other than delivering the service you asked for.
You can disconnect any account at any time. Disconnecting revokes our access going forward. See section 8 for what happens to data we already processed.
5. Advertising Data We Process
When you connect an advertising account, Plugo reads campaign and performance information in order to analyze it and produce recommendations. Depending on the platform, this includes:
- Account and campaign structure — campaigns, ad groups and ad sets, individual ads, and creative assets.
- Performance metrics — spend, impressions, clicks, conversions and related figures over time.
- Search terms. On Google Ads, Plugo reads the search queries that led people to your ads. These are words typed by members of the public who are not Plugo users, and we process them only to analyze the performance of your campaigns.
- Audience definitions, where the platform exposes them.
We process this data to serve it back to you and to generate recommendations. We do not use your advertising data to train machine learning models, and we do not combine one customer's data with another's.
6. WhatsApp Business Messaging
Where you connect a WhatsApp Business account, Plugo processes the messages exchanged between your business and the people who contact it, in order to answer, qualify and route those conversations. This includes the message content, the sender's phone number, and the timestamps of the exchange.
We act as a processor of that content on your behalf: it belongs to you and to the people who wrote it. We do not use it for advertising, we do not sell it, and we do not use it to train models. If you are a member of the public who messaged a business using Plugo, your request to access or delete that conversation is best directed to that business, and you may also write to us at the address in section 8 and we will assist.
7. Automated Processing and Model Providers
Plugo uses AI agents to analyze the data described above and to draft recommendations and content. To do this, relevant excerpts of that data are sent to third-party model providers that process it on our instructions and return a result.
We route model requests through a provider gateway rather than contracting each model vendor separately. We select providers that do not train on data submitted through their API. Recommendations that would spend money or change a live campaign are not executed automatically: they are presented to you for approval, and you decide.
8. Deleting Your Data
You can ask us to delete the data associated with your account at any time, and we will do so. Full instructions — including what gets deleted, what we are required to retain, and how long it takes — are on our dedicated page:
9. Data Protection
We implement appropriate technical and organizational measures to protect your data from unauthorized access, alteration, disclosure, or destruction.
10. Data Retention
We retain your information only as long as necessary to fulfill the purposes for which it was collected or as required by law.
11. Sharing of Information
We do not sell or rent your personal information. We share it only with service providers that process it on our behalf under confidentiality obligations, and when required by law.
For the Plugo platform, those service providers are: cloud infrastructure for hosting and storage, the model providers described in section 7, and the advertising and messaging platforms you yourself connect. We do not share your data with other Plugo customers, and we do not use it to build products for anyone else.
12. Your Rights
You may request access, correction, or deletion of your personal information by contacting us at contact@plugo.lat.
13. Changes to This Policy
We may update this Privacy Policy periodically. The "Effective Date" at the top of this page will indicate the most recent version.
14. Contact Us
For any questions about this Privacy Policy or how we handle your data, please contact us at: