Plugo
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[Photo: order packages ready to ship in a small warehouse]

Profitable orders and customers who come back. Every ad tied to the sale and to what that customer is worth over time.

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The challenges of e-commerce and own brands

  1. “Meta says I'm selling; my store says otherwise”Every platform claims the sale. We merge your real orders to see which campaign actually sold.
  2. “My ROAS looks good and I have no margin left”Platform return doesn't deduct shipping, returns or fees. We measure against your margin.
  3. “My creative burns out in two weeks”Frequency climbs and so does cost per order. Without new creative every week, the account runs dry.
  4. “I sell on Hot Sale and then sink”Discount customers don't come back on their own. Without repurchase, you pay for every order as if it were the first.

The funnel for e-commerce and own brands

The customer journeyPlugoYour team
01Catalog discovery
02Product page visit
03Cart and checkout
04First order
05Delivery and aftercare
06Repurchase and LTV
Plugo hands off to your teamBack to Plugo
Stage 01 of 06Plugo

Catalog discovery

Catalog ads, search and marketplaces

Where we work
Google Merchant CenterGoogle AdsMeta AdsMercado AdsAmazon AdsFeedonomicsTikTok Ads
What we measureClicks, cost per visit and ROAS by catalog
Advances on its own · hover to pause

Every business has its own funnel.

We start from this one and adapt it to yours.

Map yours with usHow we work

Every segment buys differently

Marketing for fashion and accessories

How your customer decides

Buying happens by image and impulse: they see a reel, open the product page and doubt the size, the exchange policy and the delivery time. That's where the order is lost.

What we do

Our play: try-on video and a size guide in the ad, remarketing to the product viewed and abandoned-cart recovery on WhatsApp.

300orders per month
2.5%of visits buy
12,000visits per month
Camisa blanca con accesorios y café en mesa de trabajo

Key seasons of the year

Calendar for
  1. JanuaryThree Kings' Day (January 6), cuesta de enero (the post-holiday money squeeze) and sales
  2. FebruaryValentine's Day: gifts with guaranteed delivery dates
  3. April to MayChildren's Day (April 30) and Mother's Day (May 10)
  4. Late May to JuneHot Sale, Mexico's online sales campaign, from late May into early June
  5. August to SeptemberBack to school and Fiestas Patrias (Independence Day)
  6. NovemberBuen Fin (Mexico's national shopping weekend) and Black Friday
  7. DecemberChristmas and the Guadalupe-Reyes stretch (December 12 to January 6)

Top services for e‑commerce and own brands

1They find youPaid advertising
Meta and TikTok adsCatalog and remarketing by product viewed, optimized for purchases and your margin, not clicks.
Google adsShopping and brand search for people already looking for your product, so that sale doesn't go to a marketplace.
2They connect with youCreative and content · Data, CRM and automation
Ad creativesUGC, product video and new variants every week, before frequency pushes up your cost per order.
Email and WhatsApp follow-upAbandoned cart, post-purchase and repurchase based on what they bought and when it runs out.
3They message and bookData, CRM and automation
Audiences built on your real dataLookalikes of your best buyers, excluding anyone who already bought or returned.

We combine these services to fit your business.

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Frequently asked questions

Each platform credits itself with the sale. We connect the pixel, the conversions API and your real orders so each sale is counted once and by campaign.

We'll show you how it would look in your business.

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