A single view of each customer. We turn your data into audiences that sell more and waste less.
- ResultAudiences that find more buyers like yours
- CadenceContinuous sync; new segments every month
Your customer list is the most valuable data you have for advertising, and it is almost always uploaded badly: unformatted phone numbers, mixed with leads who never bought, and no check that your privacy notice allows it.
- You uploaded your list to Meta or Google once and nobody has refreshed it since
- Your acquisition campaigns still show ads to people who are already customers
- Your lookalikes were built from all your contacts, not from people who actually bought
How we work
- 1InventoryWe find where your customers live: CRM, store, WhatsApp, spreadsheets. We check which privacy notice each source accepted.
- 2CleanupWe normalize emails and phones, merge duplicates, and tag stage and value using sales your team confirmed.
- 3ActivationWe upload hashed lists, build seeds and exclusions, and pick the use each platform allows for your account.
- List and opt-out updatesAutomatic (each platform takes time to reflect it)Customers and audiences
- Seed, exclusion and match reviewEvery monthYour live report
Humans + AI agents, led by a human.
Your Plugo team decides
A specialist sets the strategy, approves every piece and answers for the result.
- Which seed to use for lookalikes: buyers, repeat buyers or highest-value customers. A seed of leads teaches the platform to find more leads, not more buyers.
- Where to exclude and where not to: current customers leave acquisition, but stay in reactivation and cross-sell. Excluding them everywhere switches off your cheapest channel.
- How to use the list on each platform: on Google, an account without the history and spend Customer Match requires can only observe or exclude; on TikTok the list can't be targeted until it reaches 1,000 matches.
AI speeds it up
AI agents review your accounts every day, spot what changed and prepare the improvements.
Your audiences update themselves in Meta and Google with your real sales.
- Technology
- Sales
What we measure
You see it live in the visibility report in the Plugo app.
- We measureMatch rate by platformHow much of your list the platform recognizes as its users.
- We measureActivatable recordsHow much of your base has valid contact data and consent that covers advertising use.
- We measureCost per new-customer saleWhat each sale to someone not on your customer list costs, matched against your real sales.
Pairs well with
What it looks like across industries
Questions about Audiences built on your real data
Monthly or per project, with a scope of work (SOW) built around you.
How we build your scopeGoogle requires good payment and policy history for Customer Match, and targeting with the list requires 90 days of history and more than USD 50,000 lifetime spend. Below that, the list works for observation and exclusion, which already saves budget.
