Meta and TikTok to generate leads, appointments and sales, and to win back people who already showed interest. With daily review.
- ResultMore appointments and sales from Meta and TikTok, with spend watched daily
- CadenceAutomatic daily review, weekly optimization
Meta and TikTok give you the lead you ask them to optimize for. Ask for cheap forms and you get contacts your team cannot close.
- Your cost per lead keeps rising and your team says contacts do not answer or do not buy
- Meta or TikTok report conversations or forms, but you do not know how many became an appointment or a sale
- You have run the same ads for weeks, or the campaigns have not been restructured since they were created
How we work
- 1DesignWe define the event that counts as success, the capture channel and how budget splits between acquisition and remarketing.
- 2LaunchWe go live with validated measurement and a few campaigns with enough budget, instead of many with too little.
- 3ReadDaily we watch spend and fatigue; weekly we decide what to pause, scale and test.
- Spend, pacing and fatigue checkDailyCampaigns and creatives
- Budget and test decisionsWeeklyWeekly summary
Humans + AI agents, led by a human.
Your Plugo team decides
A specialist sets the strategy, approves every piece and answers for the result.
- Which event to optimize: the deepest one with enough volume. With few sales we optimize to appointment or qualified lead so the platform has signals to learn from.
- Form, WhatsApp or both: a form with a confirmation step filters better for a team that calls every lead; WhatsApp often fits when customers prefer to ask first. Appointments and sales decide, not cost per click.
- Meta or TikTok and how much to each: Meta is usually the base; TikTok enters as a capped test with creatives built for its format, and grows only if it produces appointments or sales.
AI speeds it up
AI agents review your accounts every day, spot what changed and prepare the improvements.
We catch creative fatigue and abnormal spend before it costs you.
- Design
- Sales
What we measure
You see it live in the visibility report in the Plugo app.
- We measureCost per appointment and per saleWhat the outcomes that matter to your business actually cost, not just the contact.
- We measureContact and appointment rate on leadsThe share of leads that answer and book; it reflects source quality.
- We measureFrequency and cost-per-result trendWhether your audience is tiring of the same ad.
Pairs well with
What it looks like across industries
Health and aestheticsA clinic uses WhatsApp ads to book consultations, with messages reviewed against health authority rules.Marketing for health and aesthetics
Fashion and beautyA clothing brand rotates collection creatives every week and runs remarketing by product viewed.Marketing for fashion and beauty
Questions about Meta and TikTok ads
Monthly or per project, with a scope of work (SOW) built around you.
How we build your scopeBecause the platform optimizes for what it sees. If it only sees conversations started, it finds people who write, not people who buy. Sending Meta the purchase or qualified lead from each conversation changes who it looks for.
