Ads and optimized listings on Mercado Libre and Amazon, where your customers already search to buy.
- ResultYour products better placed where people already search to buy
- CadenceWeekly optimization
In a marketplace the buyer decides on the results page, not on your site. If your listing doesn't convince or your ad doesn't show, the seller next to you takes the sale.
- You sell physical products and competitors already rank above you on Mercado Libre or Amazon
- You run ads but don't know whether each sale leaves margin after commission and shipping
- You enter Hot Sale or Buen Fin without campaigns, budget or listings prepared in advance
How we work
- 1DiagnosisWe review listings, prices, reputation and margin per product to decide which deserve ads and which need fixing first.
- 2StructureWe group products by goal (profitability, growth, visibility) and set a target ROAS or ACOS from your break-even point.
- 3OptimizationEach week we adjust bids, budget and negative terms, and move spend to what sells with margin.
- Bids, budget and negative termsEvery weekYour live report
- Listing and price review vs. competitorsEvery monthPrioritized change list
Humans + AI agents, led by a human.
Your Plugo team decides
A specialist sets the strategy, approves every piece and answers for the result.
- Which products get ads and which don't: we push what has stock, a good price and a solid listing; the rest gets fixed first, because paying for clicks on a weak listing only makes the sale more expensive.
- What target ROAS or ACOS each group gets: it starts from your break-even. A high target protects margin with less volume; a low one buys growth and visibility with less profit per sale.
- When to use automatic vs. manual campaigns: automatic ones discover searches you didn't expect, manual ones concentrate budget on what already proved it sells.
AI speeds it up
AI agents review your accounts every day, spot what changed and prepare the improvements.
Your marketplace sales merge with the rest of your customer data.
- Technology
- Sales
What we measure
You see it live in the visibility report in the Plugo app.
- We measureROAS (Mercado Libre) / ACOS (Amazon)How many sales each ad peso brings.
- We measureTotal sales vs. ad sales (TACoS)How much your sales depend on ads.
- We measureListing conversionHow many visits end in a purchase.
Pairs well with
What it looks like across industries
Questions about Mercado Libre and Amazon
Monthly or per project, with a scope of work (SOW) built around you.
How we build your scopeThey measure the same thing from two angles: ROAS is sales divided by spend, ACOS is spend divided by sales. Mercado Libre now presents ROAS as the Product Ads target; Amazon still uses ACOS. We translate it to your margin.
