Marketing for Health and Aesthetics Clinics

Q: Can we post before-and-after photos?

We don't recommend it: Meta restricts them for many treatments and regulation doesn't allow promising results. We show the specialist, the process, the facilities and what the consultation is like. [validate with legal]

Q: Who answers patients and who closes the treatment?

Your reception or a WhatsApp agent replies within minutes about hours, location and how the consultation works, and books it. The diagnosis, the plan and closing the treatment always belong to your medical team.

Q: How do you reduce consultation no-shows?

With instant confirmation, WhatsApp reminders before the appointment and a flow to rebook anyone who doesn't show. We measure attendance by campaign, not just how many appointments were booked.

Q: How do you protect patient data, especially in fertility?

As sensitive data: express consent, restricted access and no use in ad audiences. The events we send to the platforms don't include treatment or diagnosis.

Q: What do you measure, when do I see results and how is ad spend paid?

Booked and attended consultations, and treatments by campaign, live in the app. Ad spend is paid directly to Meta and Google with no markup from us; after the 48-hour video diagnostic you know what we'd do before committing to the 3-month minimum.

The challenges of health and aesthetics

“They ask for the price on WhatsApp and vanish”They compare three clinics in one afternoon. The winner is the one that replies first and explains how the consultation works, not the cheapest.

“They book the consultation and don't show up”Every no-show is an hour of specialist and exam-room time lost. Without confirmation and rescheduling, nobody gets it back.

“My ads get rejected or my account gets blocked”Meta and Google restrict health and aesthetics, and your country's health authority governs what you can promise (in Mexico, COFEPRIS). One badly framed ad can freeze your account for weeks.

“My agency talks clicks; my calendar talks patients”Nobody connects the campaign to the attended consultation, the treatment and the revenue. So you never know where the next peso should go.

The funnel for health and aesthetics

The customer journeyPlugoYour team

01Specialist search

02Booked consultation

03Consultation show-up

04Diagnosis and plan

05Treatment and follow-up

06Reviews, rebooking and referrals

Plugo hands off to your teamBack to Plugo

Stage 01 of 06Plugo

Specialist search

Local search, Maps and reviews by specialty

Where we work

Google Ads

Google Business ProfileGoogle Search ConsoleSemrush

AhrefsMeta Ads

Doctoralia

What we measureSearches, clicks to WhatsApp or calls, and cost per lead

Advances on its own · hover to pause

Every business has its own funnel.

We start from this one and adapt it to yours.

Map yours with us How we work

Every segment buys differently

Marketing for plastic surgery

How your customer decides

It's a decision of weeks or months. Patients research the surgeon first (license, specialty, hospital) and the procedure second. Instagram educates; Google closes once they search for the procedure and the city.

What we do

Our play: the surgeon explains the process on video, the consultation is sold as a product and WhatsApp replies in minutes. The objection is price and fear, and it's answered with the consultation, not discounts. No before-and-afters, no promises.

30procedures per month

100consultations attended

143consultations booked

Marketing for dermatology and aesthetic medicine

How your customer decides

Two buyers coexist: the one who wants to fix acne, spots or a skin condition, and the one who wants a repeat aesthetic treatment (toxin, fillers, laser). The second comes back every few months; that's where patient value lives.

What we do

We split campaigns by reason for visit: Google for people already searching, Meta for seasonal treatments. We set up session and maintenance reminders. Ads talk about the treatment and the consultation, never about what's "wrong" with the person seeing them.

40treatments per month

110consultations held

180consultations booked

Marketing for dental clinics: aesthetics and implants

How your customer decides

Two buyers: the one in pain who searches today, and the one who plans braces, a smile makeover or implants over months. The first arrives through Google and Maps; the second compares treatment plan, monthly payments and who will treat them.

What we do

We split campaigns by urgency and by treatment. The consultation with a diagnosis is the entry point, you define the payment plan, and we reactivate cleaning patients who never asked for a quote. Per location, with its own reviews.

35treatments started per month

120consultations held

170consultations booked

Marketing for nutrition and weight management

How your customer decides

People buy guidance, not a diet. Those who arrive have already tried other things and doubt this one will work, so trust in the professional weighs most. Instagram and TikTok push; Google captures people searching for a nutritionist nearby.

What we do

Educational content from the nutritionist, an initial consultation as a product and weekly follow-up that retains. Meta restricts weight management: no before-and-afters, no kilos promised, no pointing at anyone's body. We measure consultations and packages sold, not likes.

30packages sold per month

90first visits held

140visits booked

Marketing for ophthalmology and refractive surgery

How your customer decides

A rational, high-involvement purchase: they've worn glasses for years, fear the procedure and ask about candidacy, technology, post-op follow-up and monthly payments. For cataracts, the decision-maker is often the patient's son or daughter; we speak to both.

What we do

The candidacy evaluation is the entry point. We add content from the ophthalmologist, school-holiday and summer campaigns, and clear financing. No promises of ditching glasses or of results.

20surgeries per month

80consultations held

120consultations booked

Marketing for fertility clinics

How your customer decides

The most delicate decision in the category: people look for information, discretion and trust before price. The process takes months, usually involves the partner and carries a lot of emotion.

What we do

An information session or first consultation as the entry point, educational content reviewed by your medical team and a human reply, without pressure. No success percentages or pregnancy promises, and express consent for every piece of data.

12treatments started per month

60first visits held

95first visits booked

Manos sosteniendo un frasco de crema, sin pacientes identificables

Key seasons of the year

Calendar for

JanuaryNew Year's resolutions: nutrition, dental check-ups and skin treatments

March to AprilAhead of Semana Santa (Holy Week) and summer: procedures with recovery time get booked weeks in advance

MayMother's Day (May 10), profit-sharing (PTU) and Hot Sale, Mexico's online sales event, from late May

July to AugustSchool holidays: a window for procedures with recovery time. Then back to school

September to OctoberPlanning for year-end: treatments before the posadas (holiday parties) and events

NovemberBuen Fin (Mexico's national shopping weekend): financing plans and consultation packages

DecemberAguinaldo (year-end bonus, due by December 20) and medical expenses paid before the 31st for deductions

Frequently asked questions

Can you advertise aesthetic procedures on Meta and Google?

Yes, within their health policies and local health-advertising rules (in Mexico, COFEPRIS). Every ad goes through review before it's published; we avoid promises of results and any text that singles out the person seeing it.

Can we post before-and-after photos?

Who answers patients and who closes the treatment?

How do you reduce consultation no-shows?

How do you protect patient data, especially in fertility?

What do you measure, when do I see results and how is ad spend paid?

The challenges of health and aesthetics

The funnel for health and aesthetics

Specialist search

Every segment buys differently

Marketing for plastic surgery

Marketing for dermatology and aesthetic medicine

Marketing for dental clinics: aesthetics and implants

Marketing for nutrition and weight management

Marketing for ophthalmology and refractive surgery

Marketing for fertility clinics

Key seasons of the year

Top services for health and aesthetics

Frequently asked questions

We'll show you how it would look in your business.

Other industries

Marketingforclinics: consultationsthatactuallyhappen

The challenges of health and aesthetics

The funnel for health and aesthetics

Specialist search

Every segment buys differently

Marketing for plastic surgery

Key seasons of the year

Top services for health and aesthetics

Frequently asked questions

We'll show you how it would look in your business.

Other industries