Turn your leads and existing customers into more sales with WhatsApp and email, without overwhelming them.
- ResultFewer cold leads, more appointments attended and customers who come back
- CadenceAlways-on flows; one broadcast a month
Sending more messages does not sell more: it burns your domain, lowers your WhatsApp number's quality and trains customers to ignore you. What sells is the right message, to someone who gave permission, at the moment they need it.
- Prospects ask on WhatsApp or leave their details, and if nobody writes back in the moment, they go cold.
- You lose appointments to no-shows and the reminder is manual, late or missing.
- You have a past-customer base nobody has touched, or your mass sends already cause unsubscribes, complaints or undelivered messages.
How we work
- 1PermissionsWe audit where each contact came from and what they agreed to. Anyone without provable permission stays out of every send.
- 2InfrastructureWe authenticate the domain, connect WhatsApp Business and submit templates to Meta's review before launch.
- 3Gradual launchWe raise volume in steps, starting with the most recent and active contacts, watching complaints, unsubscribes and template quality.
- Event flows: welcome, follow-up, reminder, no-show recoveryAlways on; reviewed monthlyAttended appointments, no-shows recovered and sales per flow
- Broadcast or newsletter with the calendar offerOne per monthSales per broadcast, unsubscribes and complaints per send
Humans + AI agents, led by a human.
Your Plugo team decides
A specialist sets the strategy, approves every piece and answers for the result.
- What goes on WhatsApp and what goes on email. WhatsApp for what depends on the moment (an appointment, an answer); email for long content, catalogs and receipts. Every delivered WhatsApp marketing message has a cost, which changes what is worth sending.
- Each template's category. An appointment reminder is utility; add a promotion and Meta reclassifies it as marketing, with a different cost and different limits. We keep the reminder and the offer apart.
- Launch pace. A new WhatsApp portfolio starts with a cap on unique contacts per day outside the conversation window; business verification and good quality raise it. We plan campaigns around that cap, not against it.
AI speeds it up
AI agents review your accounts every day, spot what changed and prepare the improvements.
Segments built from your data, with frequency caps and automatic opt-outs.
- Design
- Technology
- Sales
What we measure
You see it live in the visibility report in the Plugo app.
- We measureAppointment attendance per flowHow many people who got a reminder actually show up.
- We measureComplaints and unsubscribes per sendWhether people find the message useful or a nuisance.
- We measureWhatsApp quality and deliveryEach template's status and the share of messages delivered versus sent.
Pairs well with
What it looks like across industries
Questions about Email and WhatsApp follow-up
Monthly or per project, with a scope of work (SOW) built around you.
How we build your scopeOnly if the form clearly says they will receive WhatsApp messages. Meta's policy requires the person to confirm they want them. We store the source, date and accepted text of every permission.
