Your existing customers as your best channel: WhatsApp invitation, reward and sales measured per referral.
- ResultNew sales by recommendation, measured per referral
- CadenceAlways on
Your happy customers already recommend you, but by accident: nobody asks at the right moment, nobody gives them a concrete reason, and nobody knows which sale came from whom.
- You have past customers who rarely buy again but would recommend you if you asked
- Customers already arrive by word of mouth and you don't know how many, from whom, or what they cost
- You want to offer a discount or gift for recommending, but worry about giving away margin or crossing a promotions rule
How we work
- 1RuleWe define who can refer, what each side earns, when it is paid and the cap, against your real margin.
- 2MechanicWe build the personal link and code, the invitation template and the flow where the friend messages you first.
- 3LaunchWe invite your best customers first, after an attended appointment or a delivered purchase, not the whole base at once.
- Referrals pending approval and rewards to deliverEvery weekApproval list in your report
- Invitations, referrals, appointments and sales per referralEvery monthReferral report in the Plugo app
Humans + AI agents, led by a human.
Your Plugo team decides
A specialist sets the strategy, approves every piece and answers for the result.
- Which reward and how big: a discount, an extra service or credit toward a future purchase. Credit earned when the friend buys limits fraud and protects margin; cash invites abuse. We size it from your cost per sale, not from what competitors offer.
- One-sided or two-sided: rewarding both the referrer and the newcomer usually gives more reasons to act, but it also opens the trick of creating a second account to collect both rewards. We decide from your ticket, margin and how easily a new person can be verified.
- How the referral enters: we prefer that the friend messages you first with a code over the customer handing us a friend's number. That way the person receiving your messages is the one who chose to write, and nobody is contacted without permission.
AI speeds it up
AI agents review your accounts every day, spot what changed and prepare the improvements.
Runs on your customer data, with no extra tools.
- Technology
- Sales
What we measure
You see it live in the visibility report in the Plugo app.
- We measureCustomers who inviteWhat share of your eligible base shares their link after receiving the invitation.
- We measureReferrals that become appointments or salesHow many of the friends who write end up booking or buying.
- We measureCost per referred saleReward, discount, WhatsApp messages and time, divided by approved sales.
Pairs well with
What it looks like across industries
Questions about Referrals and loyalty
Monthly or per project, with a scope of work (SOW) built around you.
How we build your scopeBetter not. WhatsApp requires the recipient's own permission, and the customer cannot give it for a friend. So the friend writes first to your number using the recommender's link or code.
