Marketing for Fashion, Beauty and Jewelry Brands

Q: How do you plan Hot Sale and Buen Fin without giving away margin?

Weeks ahead: which products go in, what margin floor we protect and which customers have already bought. We prioritize promos to existing customers and kits, not a flat discount across the whole catalog.

Q: How do you raise skincare repurchase?

With reminders based on how long each product lasts and routine content by email and WhatsApp. Every flow is measured by second order, not by opens.

Q: What about returns and size exchanges?

Your team handles them; we cut doubts before purchase with size guides, try-on videos and shade photos on different skin tones. If a garment is returned a lot, you'll see it in the report.

Q: Does it work for high-ticket fine jewelry?

Yes. There the ad leads to a conversation with your team, not a cart, and we measure conversations, appointments and sales. Dates (anniversaries, quinceañeras, engagements) are worked ahead of time.

Q: How do you choose creators and how do I know they sell?

By real audience and fit with your brand, not follower count. Each gets their own code and link, and you see each one's orders live.

Q: Why does Meta say one thing and my store another?

Because each platform attributes differently. We connect your store's orders to the campaign that brought them and report against your sales, not what each dashboard says.

The challenges of fashion and beauty

“My star ad dies in two weeks”Frequency climbs and so does cost per order. Without new creative every week, even the best ad wears out.

“Returns for size or shade eat my margin”Every exchange costs double shipping. Without a size guide, try-on videos and clear shades, the cart fills up and the margin walks out.

“My customers buy only once”Without an email and WhatsApp flow based on what they bought, the second purchase depends on luck.

“I pay creators and don't know which one sells”Without a code or link per creator, every collaboration is a gamble. Many deliver views; few deliver orders.

The funnel for fashion and beauty

The customer journeyPlugoYour team

01Inspiration and discovery

02Browsing and size or shade doubts

03Cart and reviews

04Order and payment

05Shipping and aftercare

06Repurchase and referrals

Plugo hands off to your teamBack to Plugo

Stage 01 of 06Plugo

Inspiration and discovery

Reels, TikTok, search and creators that spark desire

Where we work

Meta AdsTikTok AdsPinterest AdsGoogle AdsYouTube Ads

Canva

CapCut

What we measureReach, clicks and cost per visit

Advances on its own · hover to pause

Every business has its own funnel.

We start from this one and adapt it to yours.

Map yours with us How we work

Every segment buys differently

Marketing for clothing, footwear and accessories

How your customer decides

Buying is visual and impulsive, but doubt about size stalls the cart. TikTok and Instagram surface the piece; the site and WhatsApp settle sizes, shipping and exchanges. Every new collection restarts the creative cycle.

What we do

We produce fitting-room videos, carousels by look and remarketing by product viewed. We measure the full order and the return, not just the visit.

400orders per month

2.2%of visits buy

18,000visits per month

Marketing for makeup

How your customer decides

Makeup sells through demonstration: short tutorials, swatches and creators showing the shade on different skin tones. The doubt is "will this shade suit me?", and video answers it better than any description.

What we do

We prioritize UGC video and collaborations tracked by code. Shade or collection launches are prepared weeks ahead, with creative ready before day one.

350orders per month

2.6%of visits buy

13,500visits per month

Marketing for skincare

How your customer decides

Customers buy a routine, not a single product, and come back when it runs out. That makes skincare the category with the most repurchase potential, and the one most careful about what can be said.

What we do

We build repurchase flows based on how long each product lasts, routine kits to raise the order value and content on ingredients and how to use them. No medical effects, no promises of perfect skin.

300orders per month

2.8%of visits buy

10,700visits per month

Marketing for costume jewelry

How your customer decides

Low ticket, quick purchase and lots of gifting. Creative volume, fast shipping and gift dates win. There's also the reseller: a wholesale channel worth serving separately.

What we do

We work on bundles to raise the order value, ads by occasion (birthdays, February 14, May 10, Christmas) and a separate flow for wholesalers and resellers.

450orders per month

2.4%of visits buy

18,700visits per month

Marketing for fine jewelry

How your customer decides

High ticket, slow decision and trust at stake. Buyers ask for real photos, karat or metal purity, a certificate and personal attention before paying. Many purchases are tied to a date: a proposal, wedding, anniversary or quinceañera (15th birthday).

What we do

Real product photography, ads that lead to WhatsApp with your team and follow-up timed to the event date. We measure conversations, in-store appointments and sales, not just site visits.

15sales per month

60in-store appointments held

110WhatsApp conversations

Mujer con look deportivo de moda en cancha de tenis

Key seasons of the year

Calendar for

FebruaryFebruary 14: couples' gifts, costume jewelry and fine jewelry

March to AprilNew spring-summer collection and Semana Santa (Holy Week)

May to JuneMother's Day (May 10), Hot Sale from late May and Father's Day (June)

July to AugustMid-year sales and back to school

September to OctoberFiestas Patrias (Independence Day), fall-winter collection and Day of the Dead makeup

NovemberBuen Fin (Mexico's national shopping weekend): promos with margin kept in check

DecemberPosadas (holiday parties), Christmas and year-end gifts

Frequently asked questions

How much creative does a fashion or beauty brand need?

More than it seems. We produce 20+ variants a month in weekly batches, so there are always new ads being tested and the tired ones are retired on time.

How do you plan Hot Sale and Buen Fin without giving away margin?

How do you raise skincare repurchase?

What about returns and size exchanges?

Does it work for high-ticket fine jewelry?

How do you choose creators and how do I know they sell?

Why does Meta say one thing and my store another?

The challenges of fashion and beauty

The funnel for fashion and beauty

Inspiration and discovery

Every segment buys differently

Marketing for clothing, footwear and accessories

Marketing for makeup

Marketing for skincare

Marketing for costume jewelry

Marketing for fine jewelry

Key seasons of the year

Top services for fashion and beauty

Frequently asked questions

We'll show you how it would look in your business.

Other industries

Marketingforfashion and beauty: ordersthatrepeat

The challenges of fashion and beauty

The funnel for fashion and beauty

Inspiration and discovery

Every segment buys differently

Marketing for clothing, footwear and accessories

Key seasons of the year

Top services for fashion and beauty

Frequently asked questions

We'll show you how it would look in your business.

Other industries