Show up exactly when someone searches for your service, your product or your area, and stop paying for clicks that never buy.
- ResultThe customers who are already searching for you find you
- CadenceWeekly adjustments; new keywords every month
On Google the customer arrives with a hand up, yet most accounts pay the algorithm to chase clicks instead of sales. If Google only sees form fills it optimises for form fills; if it sees which ones became sales, it learns to find that person.
- Google reports plenty of leads, but your sales team says almost none buy
- You don't know how much of your results come from your brand versus new searches
- Your local campaigns or Business Profile were set up once and nobody has touched them since
How we work
- 1IntentWe map what your customer searches before buying and which terms already bring sales, not just clicks.
- 2StructureSearch, brand, local and Performance Max kept separate so no campaign takes credit for another's results.
- 3Sales signalWe capture the click ID, store it with the lead, and send appointments and sales back to Google.
- Search terms and negativesEvery weekCampaigns and creatives
- Brand vs. non-brand, and who bids on your nameEvery weekCampaigns and creatives
Humans + AI agents, led by a human.
Your Plugo team decides
A specialist sets the strategy, approves every piece and answers for the result.
- Which conversion is the primary one. If we optimise for the form, Google brings forms; if sales or attended appointments are available, we optimise for those and keep the form as a secondary signal.
- How far to isolate brand. We separate your name from the rest to measure it cleanly and exclude brand from Performance Max, at the cost of a less flashy but more honest total report.
- Broad or exact match. With sales fed back to Google, broad can find new searches; without that signal, exact and phrase protect budget. We decide per account, not by rule.
AI speeds it up
AI agents review your accounts every day, spot what changed and prepare the improvements.
Every week we add the terms that sell and cut the ones that waste money.
- Technology
- Sales
What we measure
You see it live in the visibility report in the Plugo app.
- We measureCost per appointment or saleWhat each result your business values costs, not each click.
- We measureBrand vs. new acquisitionHow much of the results come from people who already knew you.
- We measureLost impression shareHow many useful searches you missed due to budget or ad rank.
Pairs well with
What it looks like across industries
Questions about Google ads
Monthly or per project, with a scope of work (SOW) built around you.
How we build your scopeYes. Google does not restrict trademarks as keywords; it can restrict a direct competitor from using your trademark in ad text if you file a complaint. A brand campaign of your own plus a weekly check of who appears is the practical protection.
