We start from your sales goal and work backward to the leads, appointments and investment you need. Then a 90-day plan and a calendar of offers for the year.
- ResultA plan that starts from your sales goal, not from the budget
- CadencePlan at kickoff, monthly calendar, quarterly review
If your marketing plan starts with the budget, it's already guessing how much you'll sell.
- You don't know how many leads you need this month or how much you can pay for each one
- You spend on several channels and none gathers enough results to learn
- Hot Sale, Buen Fin or your peak season gets decided the week before
How we work
- 1DiagnosisWorkshop with your team; we review accounts, site, WhatsApp service and competitors to find where the sale is lost.
- 2Backward mathFrom the goal to leads, appointments and spend, using your real rates and the maximum cost your margin allows.
- 3PlanBudget per channel, prioritized tests and a season calendar with registration, offer and creative dates.
- 90-day plan and budget per channelAt kickoff and every quarterShared document
- Progress per stage against the goalLiveYour report in the Plugo app
Humans + AI agents, led by a human.
Your Plugo team decides
A specialist sets the strategy, approves every piece and answers for the result.
- Which stage is the bottleneck. If leads arrive but don't show up or don't close, more ad budget fixes nothing; the fix is in the offer, follow-up or service.
- How much you can pay per sale. We start from your margin, not an industry average, and derive the ceiling per appointment and per lead the campaigns will use.
- How many channels your budget can carry. Meta says an ad set needs about 50 results in a week to exit learning; if the budget can't get there, we concentrate on fewer channels or optimize to a more frequent stage.
AI speeds it up
AI agents review your accounts every day, spot what changed and prepare the improvements.
We review your accounts and your competitors in days, not weeks.
- Design
- Technology
- Sales
What we measure
You see it live in the visibility report in the Plugo app.
- We measureProgress against the sales goalWhether the month is on track to hit the agreed goal.
- We measureStage pass-through rateWhat share moves from lead to appointment, appointment to show-up, and show-up to close.
- We measureCost per sale vs. maximumWhether each sale leaves margin after media spend.
Pairs well with
What it looks like across industries
EducationA school works out, from 25 enrollments for the term, how many campus visits it needs and when to start the campaign.Marketing for education
E-commerce and own brandsA store plans Hot Sale and Buen Fin with weeks of preparation and order goals per date.Marketing for e-commerce and own brands
Questions about Strategy and sales plan
Monthly or per project, with a scope of work (SOW) built around you.
How we build your scopeFrom two numbers: the maximum cost per sale your margin allows, and the results each platform needs to optimize. On Meta, an ad set needs about 50 results a week to exit learning; on Google we use Performance Planner to estimate search. We prefer fewer well-fed channels over many half-fed ones.
