A dedicated campaign for a new service, a branch or your strongest season, with a goal and a closing report.
- ResultA launch with a goal, its own creatives and a closing report
- CadencePer launch
A launch only gets one first week. Spend it with ads still under review, an unmeasured landing page and an audience that has never heard of you, and there is no second opening day.
- You are opening a branch, launching a service or product, or heading into your biggest season, and it is still weeks away, not days
- Your launch plan is to raise the budget on the day and see what happens
- You have no list of interested people to notify the day you open
How we work
- 1PlanningWe set the goal, opening date and a backwards calendar: approvals, ad review, landing page and measurement, with buffer days.
- 2Pre-launchWe open the waitlist and teaser ads, and track sign-ups and interest to adjust the offer and the launch budget.
- 3WindowWe concentrate spend with scheduled budgets, notify the waitlist first and watch spend, delivery and ad rejections.
- Launch calendar and deadlinesAt kickoff; adjusted weekly until openingShared document
- Waitlist sign-ups, spend and pacing against planLive during the launch windowYour live report in the Plugo app
Humans + AI agents, led by a human.
Your Plugo team decides
A specialist sets the strategy, approves every piece and answers for the result.
- How long each phase runs and how much budget it gets. We work backwards from the goal: pre-launch buys audience and sign-ups, the window concentrates spend where interest already exists, and sustain steps down to your normal operating pace.
- How to load the budget without disrupting learning. On Google, campaign total budgets with fixed dates (3 to 90 days for Search, Shopping and Performance Max) and seasonality adjustments only for short 1 to 7 day peaks. On Meta, scheduled increases on top of the daily budget instead of manual edits.
- Which promotion to run and how to advertise it. Opening price, gift with purchase or early access for the waitlist, with terms and duration or quantity written in the ad. A raffle needs a prior permit from the authority, so it is rarely the fast option.
AI speeds it up
AI agents review your accounts every day, spot what changed and prepare the improvements.
We add a one-time push without changing your day-to-day operation.
- Design
- Technology
- Sales
What we measure
You see it live in the visibility report in the Plugo app.
- We measureLaunch sales against goalHow many sales, appointments or enrollments the launch generated against the goal set at the start, split by phase.
- We measureWaitlist sign-ups who buyWhat share of the waitlist buys or books during the launch window.
- We measureCost per sale by phaseWhat each sale cost in pre-launch, window and sustain, including the cost of the promotion.
Pairs well with
What it looks like across industries
Questions about Launch campaigns
Monthly or per project, with a scope of work (SOW) built around you.
How we build your scopeIt depends on what you are launching and whether you already have an audience. We work backwards from the opening date: piece approval by your team, ad review (Google advises submitting several days ahead when a date matters), a tested landing page and measurement, and pre-launch time to build the list. For a new branch, the Business Profile comes first, since Google shows it from 90 days before opening.
