One page per service or offer, with a new A/B test every 2 weeks until they convert more.
- ResultOne page per offer that converts more with the same ad spend
- CadenceA new test every 2 weeks
You pay for every click, and the page decides how many turn into conversations. If your cost per lead stopped falling, the ad is no longer the bottleneck.
- Your ads promise one thing and everyone lands on the same generic page or the homepage.
- You get clicks and form fills, but many leads don't reply or aren't a fit for your offer.
- Your page loads slowly on mobile or offers five different paths (form, call, WhatsApp, chat, email) with no idea which one works.
How we work
- 1AuditWe review active campaigns, terms and ads against the page they land on, and where the journey drops.
- 2BuildOne offer, one call to action, tracking installed and a mobile load check before any traffic is sent.
- 3TestOne hypothesis at a time, with a stop rule defined upfront and a lead-quality check.
- Ad-to-page matchBefore launch and with every ad changeEach ad or group with its own page; headline and offer identical to what was promised
- Speed and stabilityAt publish and after every major changeLCP, INP and CLS on mobile from real-user data, not just the lab score
Humans + AI agents, led by a human.
Your Plugo team decides
A specialist sets the strategy, approves every piece and answers for the result.
- Form or WhatsApp: form if you need to qualify before talking or your team answers in business hours; WhatsApp if buyers decide fast and someone replies within minutes. A page nobody answers loses both.
- What to test with low traffic: big changes (offer, angle, contact channel) before colours or button copy. A small change needs a lot of traffic to be told apart from chance.
- When to call a winner: stop rule set before starting, full weekly cycles, judged on qualified lead or appointment rather than submits. If volume isn't enough, it's a judgement call and we label it as one.
AI speeds it up
AI agents review your accounts every day, spot what changed and prepare the improvements.
We use your campaign data to decide what to test first.
- Design
- Technology
What we measure
You see it live in the visibility report in the Plugo app.
- We measureQualified-lead conversion rateOf each paid visit, how many become a lead who was actually right for you
- We measureCost per qualified leadWhat each useful conversation costs, not each submit
- We measureMobile Core Web VitalsLoading (LCP), responsiveness (INP) and visual stability (CLS) from real users
Pairs well with
What it looks like across industries
Questions about Landing pages that convert
Monthly or per project, with a scope of work (SOW) built around you.
How we build your scopeDepends on who answers and when. Form if you need to qualify first and your team replies in business hours. WhatsApp if buyers decide fast and someone answers without delay. We can offer both, but we measure which one leads to sales.
