We count every lead and every sale, and feed them back to the platforms so they optimize toward what makes you money.
- ResultYou know which campaign sells, with complete data
- CadenceValidation before investing; automatic daily check
If Meta and Google don't know who bought from you, they optimize toward whoever clicks cheaply. And because every platform counts its own sales, the sum of their reports almost always exceeds what actually hit your register.
- The sales Meta and Google report don't add up to your actual revenue
- You sell through WhatsApp, phone or in-store and none of it reaches your campaigns
- No one on your team knows which events are marked as conversions, or why
How we work
- 1AuditWe review GA4, Tag Manager, pixels, Google Ads conversions and UTMs, flagging duplicates, orphan events and unrecorded sales.
- 2PlanWith sales, we define which event each campaign optimizes for, its value, and where the real sale lives: CRM, store or register.
- 3SetupTags, conversion APIs and enhanced conversions, verified with test events before any spend.
- Measurement audit and planAt kickoff and whenever your site or CRM changesShared document
- Event and offline upload statusLiveYour live report
Humans + AI agents, led by a human.
Your Plugo team decides
A specialist sets the strategy, approves every piece and answers for the result.
- Which event each campaign optimizes for. If there are enough sales, the sale; if not, the closest step with volume (attended appointment, qualified lead), so the algorithm learns without chasing contacts who never buy.
- Which attribution model to use in GA4 and Google Ads. Google retired first click, linear, time decay and position-based; today the choice is data-driven or last click. We decide based on your volume and document it so nobody changes it mid-month.
- Which Meta attribution window to read. It is set per ad set (1- or 7-day click, with or without 1-day view). A long purchase cycle, like an auto loan or a school enrollment, isn't read the same way as an online purchase.
AI speeds it up
AI agents review your accounts every day, spot what changed and prepare the improvements.
Not one peso of ad spend goes out without passing our tracking checklist. After that, an automatic daily check.
- Technology
- Sales
What we measure
You see it live in the visibility report in the Plugo app.
- We measurePlatforms vs. real salesHow much Meta, Google and TikTok claim compared with what your CRM or register records.
- We measureOffline sales matchedThe share of uploaded sales the platform can tie back to a click or a person.
- We measureEvent match qualityIn Meta, how complete the customer data is on each event, on a 0 to 10 scale.
Pairs well with
What it looks like across industries
Questions about Measurement and attribution
Monthly or per project, with a scope of work (SOW) built around you.
How we build your scopeEach uses its own model and window. Meta can count conversions after an ad view, Google Ads models conversions it couldn't observe, and GA4 distributes credit with its own model. We don't try to make them match each other; we compare them against your real sales.
