Marketing Agency for Online Betting

Q: Can you advertise on Meta and Google?

It depends on the operator and each platform's authorization, which require a verifiable permit and compliance with their gambling rules. If a platform doesn't allow it, we don't use it. [validate with legal]

Q: How do you avoid reaching minors?

With 18+ targeting, audience exclusions and creative that doesn't appeal to minors. Sign-up also verifies age of majority.

Q: What do you measure besides sign-ups?

First deposit, activity and retention by campaign and by affiliate, because a sign-up without a deposit isn't a player. We also measure what percentage activate gambling limits.

Q: Can you promote welcome bonuses?

Yes, with the full terms in view and without presenting them as easy money. Your legal team approves each offer. [validate with legal]

Q: Do you work with lotteries and raffles?

Yes, with a current permit from their authority (for example SEGOB in Mexico). We publish rules, dates and winners in plain sight, and put 18+ and responsible gambling on every piece.

Free diagnostic

Free diagnostic: we deliver it as a video in 48 hoursBook How we work

Free diagnostic

[Illustration: online casino interface on a phone, no people]

Only operators with a current permit from their authority (for example SEGOB in Mexico). Sign-ups through to the first deposit, with 18+ advertising and responsible gambling.

Book your free diagnostic Send us a message

The challenges of online betting

“Lots of sign-ups, few deposits”A sign-up without a first deposit is a cost, not a player. The gap is in verification, payment and the first 24 hours.
“Meta and Google reject my ads”Gambling requires platform authorization, a verifiable permit and pages that comply.
“I pay affiliates for sign-ups that aren't worth it”Without measuring deposits and activity per affiliate and campaign, you pay just the same for empty or duplicate traffic.
“They claim the bonus and leave”People who come only for the bonus don't return without a reason. Retention comes from value and limits, not pressure.

The funnel for online betting

The customer journeyPlugoYour team

01Approved 18+ ad

02Sign-up and verification

03First deposit

04Player activation

05Responsible retention

06Responsible reactivation

Plugo hands off to your teamBack to Plugo

Stage 01 of 06Plugo

Approved 18+ ad

Approved creatives, adults only

Where we work

Google AdsMeta AdsYouTubeGoogle Tag Manager

Cellxpert

MyAffiliates

Income Access

What we measureApproved ads, clicks and cost per sign-up

Advances on its own · hover to pause

Every business has its own funnel.

We start from this one and adapt it to yours.

Map yours with us How we work

Every segment buys differently

Marketing for regulated casinos and sportsbooks

How your customer decides

Only operators with a current permit from their authority (for example SEGOB in Mexico) and authorization from the platforms where we advertise. Without that, we don't launch campaigns. Players decide on trust, payment method, markets and withdrawal speed.

What we do

Plugo's play: we measure from sign-up to first deposit and activity by campaign and by affiliate, with approved creative and retention built on limits, breaks and responsible-gambling messages.

500first deposits per month

2,000verified sign-ups

6,500sign-ups started

Marketing for lotteries and raffles

How your customer decides

Low-ticket purchase, quick decision and very social. The question is always the same: "is it legal, when is the draw and how do I collect if I win?" They operate under a permit from their authority (in Mexico, SEGOB).

What we do

Plugo's play: a page with rules, dates and permit in plain sight, 18+ verification and responsible-gambling notices. Winners are published as required, and WhatsApp only with consent.

1,500ticket purchases per month

4,000verified 18+ sign-ups

9,000visits to the rules page

Cancha de tenis verde con raqueta, pelota y tenis deportivos

Key seasons of the year

Calendar for

January to FebruaryLiga MX Clausura (Mexico's top soccer league) kickoff, NFL playoffs and the Super Bowl
March to MayClausura playoffs (liguilla) and NBA playoffs
June to JulyNational team tournaments and, every four years, the World Cup
July to SeptemberLiga MX Apertura kickoff and the start of the NFL season
NovemberEnd of the regular season and Apertura playoffs
DecemberEnd of tournament and year-end; advertising with a current permit, 18+ only, responsible play

Top services for online betting

1They connect with youCreative and content · Website and conversion

Ad creatives18+ pieces with responsible gambling that meet each platform's policies.

Landing pages that convertA clear sign-up, with full bonus terms and the 18+ and responsible-gambling notices visible.

2They message and bookData, CRM and automation

Measurement and attributionSign-up, first deposit and activity by campaign and by affiliate, so you pay only for traffic that's worth it.

Audiences built on your real dataAudiences of active players to find lookalike profiles, excluding minors and self-excluded players.

3Data, CRM and automationThey message and book

Email and WhatsApp follow-upWelcome, first deposit and reactivation with consent, frequency caps and respect for limits.

We combine these services to fit your business.

Book your diagnostic See all 23 services

Frequently asked questions

Do you work with any operator?

No. Only with operators holding a current permit from their authority (for example SEGOB in Mexico), which we ask for before starting. Without a verifiable permit, there's no campaign.

Can you advertise on Meta and Google?

How do you avoid reaching minors?

What do you measure besides sign-ups?

Can you promote welcome bonuses?

Do you work with lotteries and raffles?