Plugo
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[Photo: lit model apartment or car showroom floor, no people]

Leads with real budget and credit, answered in minutes on WhatsApp. Your advisors close; we measure which campaign brought them.

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The challenges of real estate

  1. “My advisors say the leads are useless”Without a budget and credit filter, they lose hours on people who can't buy.
  2. “They ask the price, we reply late and they leave”The prospect messages five developments or dealerships the same day. Whoever answers first wins.
  3. “The sale takes months and the lead goes cold”Without follow-up between visit, credit and deposit, the prospect forgets or buys elsewhere.
  4. “I don't know which ad ended in a deposit or a sale”The CRM and the campaigns don't talk: you see leads, not closings.

The funnel for real estate

The customer journeyPlugoYour team
01Search and interest
02Qualified lead
03Visit or test drive
04Quote and negotiation
05Deposit, credit and down payment
06Closing or handover
Plugo hands off to your team
Stage 01 of 06Plugo

Search and interest

Ads and search where they already compare options

Where we work
Meta AdsGoogle AdsPerformance MaxInmuebles24Facebook MarketplaceMercado Libre InmueblesInstagram
What we measureLeads and cost per lead by project or model
Advances on its own · hover to pause

Every business has its own funnel.

We start from this one and adapt it to yours.

Map yours with usHow we work

Every segment buys differently

Marketing for presales and developments

How your customer decides

You're selling a promise: construction stage, delivery date and payment plan. The doubts are whether the developer will deliver, the down payment and the monthly payment.

What we do

Our play: a video walkthrough, a filter by budget, type of credit (Infonavit, the national workers' housing fund; bank; or cash) and purchase date, and an appointment booked before handing off to the advisor.

12deposits per month
70visits held
130visits booked
Desarrollo de arquitectura contemporánea con pasarelas y torres

Key seasons of the year

Calendar for
  1. JanuaryNew models and annual targets
  2. March to AprilExpos and development presales usually open
  3. JuneHalf-year close and dealership targets
  4. September to OctoberModel-year clearance and quarter-end close
  5. NovemberBuen Fin (Mexico's national shopping weekend) and financing promotions
  6. DecemberAguinaldos (year-end bonuses) and year-end closes

Top services for real estate

1They find youPaid advertising
Meta and TikTok adsAds by development or model with forms that filter by budget, credit and purchase date.
Google adsCaptures "apartments in your area" and "price of your model" when the prospect is already comparing.
2They connect with youCreative and content · Data, CRM and automation
Photo and video of your brandModel-apartment walkthroughs and video per unit or model for ads and portals.
AI WhatsApp agentAnswers price and availability instantly, qualifies and books the visit or the test drive.
3They message and bookData, CRM and automation
Leads ready for your teamEach prospect reaches your advisor with budget, credit and purchase date, not just a name.

We combine these services to fit your business.

Book your diagnosticSee all 23 services

Frequently asked questions

With budget, credit and purchase-date questions on the form or via WhatsApp. We agree on them with your advisors so we filter without scaring off the good ones.

We'll show you how it would look in your business.

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