Photo and video shoots with your team, your premises and your customers, planned to feed months of ads.
- ResultYour own material that makes your ads more credible
- CadencePer shoot, ideally quarterly
An ad with stock photos competes in the same feed as everyone else's. Real footage of your people and your space is the one thing your competitors cannot copy.
- Your ads use stock photos or the same video from months ago
- You have videos of your team or customers but no written permission to run them as ads
- Every time you need a new ad, someone has to go film on a phone
How we work
- 1PlanWe start from your offers and best-selling angles and turn them into a shot list, people list and permissions.
- 2ShootWe film your team, your space and the customers who sign. Every shot is covered in vertical with clean audio.
- 3Cut-downsWe edit versions by platform and length, with captions and the brand visible from the start. A person approves before delivery.
- Shot plan, script and permissionsBefore each shootShared document
- Photo and video shootPer shoot, ideally quarterlyBrand library
Humans + AI agents, led by a human.
Your Plugo team decides
A specialist sets the strategy, approves every piece and answers for the result.
- What we shoot and what we skip. We prioritise shots that beat an objection (trust, price, outcome) and shots stock cannot give: your people, your space, your process. A pretty shot with no ad to go in does not make the plan.
- Vertical first or horizontal first. If the spend goes to Reels, Stories, TikTok or Shorts, we frame for 9:16 from the start; Google says vertical video suits Shorts best and horizontal runs with blurred bars above and below.
- Testimonial, expert or process scene. A real customer testimonial gives proof; an expert explains and builds trust; a process scene shows that what you promise exists. We choose by the doubt that blocks the sale in your funnel.
AI speeds it up
AI agents review your accounts every day, spot what changed and prepare the improvements.
Each shoot is planned to feed months of creatives.
- Design
What we measure
You see it live in the visibility report in the Plugo app.
- We measureCost per lead with real footageWhat each lead costs from ads made with your people and your space, against ads with generic material.
- We measureHook rate and retentionWhether the first seconds stop the scroll and how many reach the call to action.
- We measureAttended appointments per pieceWhich pieces bring leads who show up or buy, not just those who fill a form.
Pairs well with
What it looks like across industries
Questions about Photo and video of your brand
Monthly or per project, with a scope of work (SOW) built around you.
How we build your scopeWhat was signed applies: revocation works going forward, ads with their image are paused and the footage is withdrawn per the contract. Copyright and image-rights laws require express consent to use a person's image, which is why the release defines how to revoke. We do not give legal advice; your lawyer reviews the template.
