Marketing Agency for Hotels and Tourism

Q: How do you fill the low season?

With offers planned by date, audiences of past guests and previous quotes, and getaway campaigns for the nearby market. They're planned before the slump, not when it's already empty.

Q: How do you measure a direct booking?

We connect your booking engine or CRM to the campaigns to see which ad, search or email brought each booking. That way you know your real cost per booking.

Q: Does it work for a small agency or tour operator?

Yes. The 48-hour video diagnostic tells you which destinations and departures to prioritize and how to answer WhatsApp quotes without losing a single one.

Q: Do you reply to negative reviews?

Yes, in the tone we agree with you, and we pass to your team anything that needs attention. Replying well to a bad review also persuades the people who read it.

Q: Do you work with restaurants, parks and experiences?

Yes. Each format has its own decision window: a restaurant is decided the same day, a park weeks ahead. We build the campaign around that window.

The challenges of travel and hospitality

“The OTA keeps my commission and my guest”Every booking through an intermediary pays commission and doesn't even leave you the email address. A direct one does.

“They ask for a quote and vanish”They get quotes from five agencies at once. The winner replies first on WhatsApp with a clear package.

“Full on the long weekend, empty on an October Tuesday”The long weekend fills itself. Without campaigns by date, your RevPAR depends on the calendar.

“One two-star review costs me weeks”Travelers read Google Maps and TripAdvisor before they see your ad. A late reply counts too.

The funnel for travel and hospitality

The customer journeyPlugoYour team

01Travel inspiration

02Instant quote

03Traveler follow-up

04Booking and deposit

05Stay and upsell

06Review and rebooking

Plugo hands off to your teamBack to Plugo

Stage 01 of 06Plugo

Travel inspiration

Ads and content that spark the trip

Where we work

InstagramMeta AdsGoogle AdsTikTok AdsGoogle Hotel AdsPinterest AdsDemand Gen

What we measureReach, clicks and cost per quote

Advances on its own · hover to pause

Every business has its own funnel.

We start from this one and adapt it to yours.

Map yours with us How we work

Every segment buys differently

Marketing for boutique hotels

How your customer decides

Guests compare on Google Hotels and the OTAs, and decide on real photos and reviews. Your edge is the story of the place and a concrete reason to book direct.

What we do

Plugo's play: brand search, an up-to-date Google listing, video of the property on Meta and an exclusive direct-booking perk, within your rate-parity agreements. Then email to past guests.

60direct bookings per month

300quotes answered

520quote requests

Marketing for travel agencies and tour operators

How your customer decides

Inspiration on social, quotes from several agencies, a decision based on a clear package, payment terms and trust. The eternal objection: "what if I have to cancel?"

What we do

Plugo's play: ads by destination and departure, a WhatsApp reply in minutes with itinerary and price, and follow-up through to the deposit. Cancellation terms are visible from the first message.

25bookings with deposit per month

150quotes sent

280WhatsApp inquiries

Marketing for restaurants

How your customer decides

Decided nearby and the same day, with Google Maps, photos of the dish and reviews. The big peaks are Mother's Day, February 14, posadas (holiday parties) and year-end.

What we do

Plugo's play: a Maps listing with the menu and WhatsApp booking, local campaigns by date and follow-up on private-event quotes and company posadas.

400bookings per month

30private events quoted

1,200clicks to WhatsApp or calls

Marketing for experiences and parks

How your customer decides

The family plans weeks ahead and compares dates, tickets and what's included. Seasonal tours, like whale watching, sell by date window.

What we do

Plugo's play: presale of tickets and family packages, remarketing to those who viewed dates and availability, and reviews after every visit to sustain the next season.

900tickets sold per month

3.5%of visits buy

25,700visits per month

Habitación de hotel boutique con luz natural y buró

Key seasons of the year

Calendar for

January to MarchWhales and beach getaways

March to AprilSemana Santa (Holy Week) and Easter

MayMother's Day and Hot Sale (Mexico's online sales event)

July to AugustSummer holidays and the Guelaguetza (Oaxaca's folk festival, in July)

October to NovemberDay of the Dead, Buen Fin (Mexico's national shopping weekend) and long weekends

DecemberPosadas (holiday parties), Christmas and year-end

Frequently asked questions

Can you reduce my dependence on Booking and Expedia?

Yes, without picking a fight with them: brand campaigns, an exclusive direct-booking perk within your rate-parity agreements and emails to past guests. We measure how many direct bookings you win, without promising a percentage.

How do you fill the low season?

How do you measure a direct booking?

Does it work for a small agency or tour operator?

Do you reply to negative reviews?

Do you work with restaurants, parks and experiences?

The challenges of travel and hospitality

The funnel for travel and hospitality

Travel inspiration

Every segment buys differently

Marketing for boutique hotels

Marketing for travel agencies and tour operators

Marketing for restaurants

Marketing for experiences and parks

Key seasons of the year

Top services for travel and hospitality

Frequently asked questions

We'll show you how it would look in your business.

Other industries

Marketingforhotels and travel thatfillsyourdates

The challenges of travel and hospitality

The funnel for travel and hospitality

Travel inspiration

Every segment buys differently

Marketing for boutique hotels

Key seasons of the year

Top services for travel and hospitality

Frequently asked questions

We'll show you how it would look in your business.

Other industries