We work so people find you without paying for every click: on Google and in answers from ChatGPT, Gemini and Google's AI overviews.
- ResultTraffic you own on Google and in AI answers
- CadenceMonthly content; quarterly rankings report
A Google Ads click is paid once and gone. SEO turns the searches that already sell for you into pages that keep bringing leads without paying per click, and today those pages also decide whether ChatGPT, Gemini or Google's AI views mention you.
- Your Google Ads cost per lead keeps climbing and almost no traffic comes that you don't pay for
- You search your service in your city and your competitors show up, or none of your pages do
- You ask ChatGPT or Gemini about your service and they don't mention you, or say something outdated
How we work
- 1AuditCrawling, indexing, speed and site structure; which pages already rank and which ones Google doesn't even index.
- 2PrioritiseWe cross paid search with Search Console to pick the terms that sell and the gaps where competitors don't answer.
- 3PublishPages and content with structured data, internal links and your brand guide; a person approves before anything goes live.
- Technical audit and fixesAt kickoff and when your site changesShared document
- New or updated contentEvery monthYour live report
Humans + AI agents, led by a human.
Your Plugo team decides
A specialist sets the strategy, approves every piece and answers for the result.
- Create or improve. If a URL already has impressions in Search Console, we update it; if nobody answers that search, we create the page. This avoids near-duplicate pages competing with each other.
- Which terms go first. The ones that already produce appointments or sales in your paid search and show buying intent. Informational terms get in only if they answer a pre-purchase question.
- Which AI bots to allow. We separate searching and citing (Googlebot, OAI-SearchBot) from training models (GPTBot, Google-Extended). You decide the second; the first usually makes sense if you want to appear.
AI speeds it up
AI agents review your accounts every day, spot what changed and prepare the improvements.
We pick topics based on what already converts in your paid search.
- Technology
What we measure
You see it live in the visibility report in the Plugo app.
- We measureQualified organic leadsHow many contacts arriving through unpaid search meet your definition of a lead.
- We measureClicks and impressions by page groupWhether Google shows and gets clicks on your service pages, not just the blog.
- We measureIndexed vs. published pagesHow much of what you publish Google actually stores and can show.
Pairs well with
What it looks like across industries
Questions about SEO and AI search
Monthly or per project, with a scope of work (SOW) built around you.
How we build your scopeNo. Google says no special schema.org is required to appear in AI Overviews or AI Mode. The page must be indexed, able to show a snippet, and have useful, unique content. The markup we use just describes your business accurately.
