New ads every week, built to be tested and to get better with every round. Technology speeds things up; a person approves every piece.
- ResultFresh ads every week that show which message sells
- CadenceWeekly creative batch
On Meta and TikTok the ad is the targeting: the creative tells the platform who to show it to, and when it wears out, your cost per lead pays for it.
- Your cost per lead keeps rising though you did not touch targeting or budget
- Your new ads are the same video or design with different text on top
- You cannot say which angle (price, trust, urgency, social proof) sells best to your customer
How we work
- 1HypothesisWe pick the angle, hook or format to test from last week's data and your offer calendar.
- 2ProductionTechnology generates variants; the specialist makes sure they are truly different and built to sell.
- 3ApprovalReview against your brand guide, platform policies and your approval flow. A person signs off.
- New creative batchEvery weekCampaigns and creatives
- Winner and fatigue readEvery weekWeekly summary
Humans + AI agents, led by a human.
Your Plugo team decides
A specialist sets the strategy, approves every piece and answers for the result.
- Diversify or iterate: a new angle (different customer, different pain) opens new audience; a hook or copy tweak refines a winner. Each week we mix both and do not confuse one for the other.
- What deserves on-camera video and what stays static: real-face video usually earns trust or explains; statics carry offer and price. We decide by the objection to beat, not by trend.
- When to retire a creative: we compare cost per result against your own prior weeks and frequency, not a fixed rule. Meta itself flags fatigue by comparing cost per result with the account's earlier ads.
AI speeds it up
AI agents review your accounts every day, spot what changed and prepare the improvements.
Technology produces faster; every piece follows your brand guide and a person approves it.
- Design
What we measure
You see it live in the visibility report in the Plugo app.
- We measureCost per qualified lead by creativeWhat each lead your team accepts costs, by the ad that brought it.
- We measureHook retention rateWhat share of viewers get past the first seconds of the video.
- We measureFrequency and fatigue statusHow many times each person sees your ad and whether cost per result is starting to climb.
Pairs well with
What it looks like across industries
Questions about Ad creatives
Monthly or per project, with a scope of work (SOW) built around you.
How we build your scopeMeta publishes no number and asks for real diversity, not volume. We prefer a few pieces that differ in angle over many that look alike. We set the count by your budget and stage in the diagnostic.
