Recommendations from people your customer already trusts, with codes and links to measure every sale.
- ResultCreator recommendations with measured sales, not just reach
- CadenceMonthly or seasonal campaigns
A creator with thousands of views is not the same as a creator who sells. Most campaigns are paid for by reach and judged by gut feeling.
- Your customers buy on recommendation from a real person: reviews, 'a friend told me', video demos.
- You have paid or gifted creators and cannot say how many sales each one drove.
- You have a creator video that worked, but you cannot run it as an ad or do not know whether you are allowed to.
How we work
- 1SelectionWe find creators by city and niche, check that audience and comments are real and that they do not promote your competitors.
- 2ContractWe sign brief, approvals, disclosure and usage rights in writing, with term and media for paid use.
- 3PublishingThe creator posts with the partnership label, code and link. We check content against the brief before it goes out.
- Purchases driven by recommendation and social proofMonthly or seasonal campaign, with new and renewed creatorsSales and cost per sale per creator, with own code and link
- Creator video turned into an adWhen a video shows good organic response or a small test spendCost per lead of the creator ad against your own ads
Humans + AI agents, led by a human.
Your Plugo team decides
A specialist sets the strategy, approves every piece and answers for the result.
- Flat fee, sales commission or gifting: gifting only works when the product already sells and the creator would use it anyway. Commission helps measure but rarely motivates good production alone. We usually combine a base fee with commission.
- Per-post or account-level authorization: a per-post code limits what you can run; account-level is faster but gives broad access. For new creators we go post by post.
- Which rights to negotiate: organic, paid, term, media and exclusivity. Paying for ads without the term in writing is the costliest mistake, so we fix term and media in the contract.
AI speeds it up
AI agents review your accounts every day, spot what changed and prepare the improvements.
We measure sales per creator, not just reach.
- Design
- Sales
What we measure
You see it live in the visibility report in the Plugo app.
- We measureSales per creatorHow much revenue each creator drove through their code or link
- We measureCost per sale per creatorWhat each sale attributed to that creator costs you
- We measureCreator-ad cost per leadHow well their video performs once turned into an ad
Pairs well with
What it looks like across industries
Questions about Influencers and creators
Monthly or per project, with a scope of work (SOW) built around you.
How we build your scopeYes. Consumer authorities across the region ask for clear labels such as #Publicidad or #Patrocinio, visible for the whole content and not buried among hashtags. They can order the ad removed and fine the brand or the creator. Instagram and TikTok also require their own partnership label.
