Marketing for Schools, Universities and Courses

Q: Can you measure real enrollments?

Yes. We connect your admissions records to the campaign that brought each family or student. Your team closes the enrollment; we show you where it came from.

Q: What if I have several campuses or programs?

We separate campaigns, budget and reports by campus and program. That way you know which site or degree costs more to fill.

Q: How do you fill a launch webinar?

With ads weeks ahead, email and WhatsApp reminders and remarketing to those who registered. We measure attendance, not just sign-ups.

Q: Can I advertise a course with testimonials?

Yes, with the student's authorization and without promising income or results. Meta and Google reject those promises.

Q: What about minors' data?

It's handled with parent or guardian consent, in line with the LFPDPPP. It's never used for audiences without authorization.

The challenges of education

“The decision takes three months and we start late”Families compare schools before the school year. Whoever starts in June gets what's left.

“They request info and don't come to the visit”Without a fast reply and a reminder, the inquiry goes cold before they set foot on campus.

“Admissions gets data without context”It doesn't know the level, the campus or what worries the family: tuition, safety, teaching model.

“I launched my course and the webinar was empty”Without an audience warmed up beforehand, the open-cart window isn't enough.

The funnel for education

The customer journeyPlugoYour team

01Search and discovery

02Lead or prospect

03Demo class or webinar

04Admissions or sales

05Enrollment and onboarding

06Retention, repurchase and referrals

Plugo hands off to your teamBack to Plugo

Stage 01 of 06Plugo

Search and discovery

Search, social and video: prospect intent signals

Where we work

Google AdsPerformance MaxMeta AdsYouTube AdsTikTok AdsSemrushGoogle Search Console

What we measureSearches, leads and cost per lead

Advances on its own · hover to pause

Every business has its own funnel.

We start from this one and adapt it to yours.

Map yours with us How we work

Every segment buys differently

Marketing for private schools

How your customer decides

Mom or dad decides, compares three or four campuses and wants to see safety, teaching model and how they're treated. Objections: tuition, distance and available seats.

What we do

Our play: campaigns by level and campus, a visit booked on WhatsApp with a reminder, and follow-up through to enrollment. Re-enrollment is its own campaign.

25enrollments per month

100visits attended

154visits booked

Marketing for universities and graduate programs

How your customer decides

The applicant decides with their family: they compare degree, scholarship, format and employability. They search on Google, TikTok and Instagram, and ask about the RVOE (the official recognition of studies from Mexico's education ministry).

What we do

Our play: campaigns by program and format, and measurement of application, interview and enrollment by degree and by campus.

40enrollments per term

120interviews held

300applications received

Marketing for language schools and academies

How your customer decides

Bought for a goal: travel, work, certification. There are peaks in January and before holidays. Objections: time, level and monthly fee.

What we do

Our play: a sample class or placement test as the hook, follow-up with those who didn't enroll and reactivation campaigns to sustain retention.

45enrollments per month

140demo classes held

230demo classes booked

Marketing for online courses, info products and coaches

How your customer decides

Sold on trust in the expert: free content, a challenge or webinar, and then the offer. Everything is decided in the launch window.

What we do

Our play: we warm up the audience before the cart opens, fill the webinar and follow up by email and WhatsApp until the close. Then, the next program.

60sales per launch

400webinar attendees

900webinar sign-ups