Press, executive visibility and crisis management, aligned with your brand and your campaigns.
- ResultReputation looked after in the press and in your campaigns
- CadencePer project or monthly
Before they buy from you, customers look you up. What they find (articles, reviews and answers from ChatGPT or Google) was written by someone else, and that decides whether they trust you.
- You ask ChatGPT or Google about your category and they cite articles about your competitors, not you
- Your CEO or doctor is an expert, but no outlet calls them and they have never rehearsed a tough interview
- If a false story or a viral complaint broke tomorrow, nobody knows who answers, what to say or which ads to pause
How we work
- 1DiagnosisWe review what media, reviews and AI answers say about you, which real stories you have and what could become a crisis.
- 2PreparationKey messages, trained spokespeople, press kit and a crisis plan with approvers, before the first contact with any outlet.
- 3OutreachWe pitch each story to a few reporters on the right beat, with verifiable data and spokesperson access. The outlet decides.
- Media map, key messages and crisis planAt kickoff and every quarterShared document
- Mention monitoring and alertsOngoing, with the criteria we agree onYour live report
Humans + AI agents, led by a human.
Your Plugo team decides
A specialist sets the strategy, approves every piece and answers for the result.
- Whether there is a story. A launch with no data, context or spokesperson is rarely news. We look for your own data, a local trend or an expert opinion; if there isn't one, we say so and the budget goes to owned content or ads.
- National or niche outlet. For an SMB, the industry or city outlet your customer actually reads often matters more than a passing mention in a national one, and analyses of AI citations point the same way for specialised queries.
- Earned or paid. An advertorial controls message and timing; an earned story builds credibility and is what AI tools cite. We keep them separate in budget and reporting, and never pass one off as the other.
AI speeds it up
AI agents review your accounts every day, spot what changed and prepare the improvements.
Coordinated with your campaigns and your brand so you speak with one voice.
- Design
What we measure
You see it live in the visibility report in the Plugo app.
- We measureCoverage in target outletsHow many stories ran in the outlets we chose, carrying your key message and quoting your spokesperson.
- We measureSearches for your brandWhether more people search for you by name after a story, an interview or an appearance.
- We measurePresence in AI answersWhether ChatGPT, Gemini and Google mention you for your customers' real questions, and which sources they use.
Pairs well with
What it looks like across industries
Questions about Press and reputation
Monthly or per project, with a scope of work (SOW) built around you.
How we build your scopeBecause these tools mostly cite third-party sources. A Muck Rack analysis of more than 25 million links (May 2026) found about 84% of citations come from earned media and only 0.3% from paid content or advertorials, with content from the past year weighing most. That's why we aim for steady, recent coverage, not a one-off story.
